Top 10 Global Sex Toys Retail Websites

As a leading sex toy factory in China, we consistently monitor the latest trends in sex toy products and technology on the market, as well as user experiences and preferences. In this article, we share data on the top ten websites in the sex toy industry based on traffic, obtained from SimilarWeb. By analyzing these websites, we gain insights into the features and drawbacks that sex toy users are interested in. This enables ALLURBE to develop sex toy products that are highly favored by consumers. (Please note that the traffic data discussed in this article is as of December 2023.)

Top 1:

adameve logo

A renowned American sex toy brand, importer, and retailer. Its parent company, PHE Inc, states that Adam & Eve currently operates over 100 physical retail stores, offering a variety of adult products, including male and female sex toys, BDSM products, and erotic lingerie.

According to SimilarWeb data, Adam & Eve is very popular among American consumers and has good recognition in other countries as well.

Top 2:

spencers logo

Spencer’s Online is a well-known American retail chain with 670 stores across the United States. Sex toys are just one category of products offered by Spencer’s.

Top 3:

lovehoney logo

Lovehoney is a UK-based brand with excellent global recognition. It owns world-famous brands such as We-Vibe, Fifty Shades of Grey, and Womanizer.

Top 4:

lelo logo

Lelo is a sex toy brand originating from Sweden, specializing in various vibrating sex toy products. Lelo products are known for their excellent design and functionality. According to website traffic analysis, LELO is very popular in the U.S. market, and consumers in countries such as France, Italy, Spain, and Mexico also appreciate the brand.

Top 5:



Easytoys is the largest online retail platform in the Netherlands, with significant market influence in Europe. Easytoys offers a rich variety of products, covering almost all well-known types of sex toys.

Top 6:

pinkcherry logo

PinkCherry is the largest online retail platform in the Canadian market, representing most of the world’s famous sex toy brands at reasonable prices. It is highly popular among consumers in North America.

Top 7:

bellesa-boutique-logo-coral-black is a retail platform for the Bellesa brand, offering a variety of vibrating sex toys. It mainly attracts traffic through adult video websites and has a large fan base in the U.S., Canada, and other markets.

Top 8: is a retail platform under XR LLC, specializing in BDSM products. The website also offers some vibrating sex toy products.

Top 9:

edenfantasys-logo-hi is a retail platform under Web Merchants Inc, beloved by American customers. The website offers many different types of cost-effective sex toy products, with a particular focus on male sex toys.

Top 10:

totimid logo is a shopping platform under Atlantic Innovations, LLC, representing many famous sex toy brands. The website offers many cost-effective products and is highly popular in the U.S. market.

The above list comprises some excellent sex toy retail websites that you can confidently use to purchase sex toy products. ALLURBE is an outstanding sex toy manufacturing enterprise in China, specializing in various vibrating sex toy products, including regular vibrators, G-spot vibrators, clit massagers, bullets, dildos, etc. We provide customized services for various sex toy products and maintain close cooperation with many American sex toy brands and importers. Contact for the latest information on sex toy products.

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Picture of Angel Ke

Angel Ke

She has worked for over ten years in a sex toys industry with 8 years of R&D capabilities and now holds the position of director.

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